In 1967 I distinguished two rival and successive forms of spectacular power, the concentrated and the diffuse. Both of them floated above real society, as its goal and its lie. The former, favouring the ideology condensed around a dictatorial personality, had accomplished the totalitarian counter-revolution, fascist as well as Stalinist The latter, driving wage-earners to apply their freedom of choice to the vast range of new commodities now on offer, had represented the Americanisation of the world, a process which in some respects frightened but also successfully seduced those countries where it had been possible to maintain traditional forms of bourgeois democracy. Since then a third form has been established, through the rational combination of these two, and on the basis of a general victory of the form which had showed itself stronger: the diffuse. This is the integrated spectacle, which has since tended to impose itself globally.
Guy Debord, Commentaires sur la société du spectacle §4